Fosters welcomes Will Hoy as Commercial Director

This is an exciting first for Fosters, with the firm aiming to deliver further growth throughout its business operations, with this role viewed as key to realising this aim.

Will brings with him significant commercial experience in senior roles, having been commercial head at Norwich City Football Club for a number of years, managed his own successful sports and music marketing consultancy in London, and more recently leading the corporate and commercial operations for local Norfolk businesses.

Commenting on Will’s appointment, Fosters’ Chief Executive Chris Brown, said: “We are very excited to welcome Will to the business and for him to help us build on the growth we’ve experienced in recent years and unlock further opportunities. He will work closely with our senior management team and Board to review current revenue streams and opportunities for new products and services.

“This is a completely new role we have created, which will use all of Will’s commercial expertise and experience to help us strategise, plan and implement key projects to deliver growth.”

Will Hoy commented: “I’m delighted to be joining Fosters in this new and exciting position.

“Having originally worked with Fosters to become the first official legal partner in football at Norwich City back in 2011 when I oversaw sponsorship at the club, I know their openness to drive innovative partnerships and commercial opportunities and am excited to get started.

“I’m very proud to also be working with such a terrific group of forward-thinking people and engaging with the many clients, partners and charities Fosters have such strong relationships with.”